Traditional and Social Media Relations

Traditional Media Relations
Traditional media relations refers to outreach with the traditional, mainstream working press. Whether it’s print, broadcast or electronic, your audience wants information at their fingertips, when they want it. Today’s news cycle is 24/7, and the “working press” may be a storm chaser, a celebrity or a coffee-swilling editor-in-chief. Landing your news in targeted outlets is a result of strategy, timing, well-written content and diligence. Our media relations depth areas include financial services, health & wellness, energy controls and lighting.

Social Media
It’s easy to feel overwhelmed at the thought of social media. According to, “in order to be successful, you need to build a relationship – during each interaction, across each channel. More than simply having a presence on Facebook, Twitter, and LinkedIn, this relationship-structured, often one-to-many interaction method, is how customer service is evolving and is the essence of social customer service.”

Social Customer Service
We like this term because it takes the “me” out of media relations, and returns to relationships. Our advice is threefold:

  1. Be intentional–have a plan
  2. Be sincere–authentic and transparent
  3. Be patient–relationships depend on trust and trust takes time
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Traditional and Social Media Relations