Market Research

If the boss wants metrics, we recommend research before planning any marketing, PR or communications initiative. Gathering and interpreting market research can make all the difference in reaching your marketing objectives. Knowing how to define the problem, design the tool and interpret the data will result in more targeted messaging and higher response rates.

With a seemingly endless supply of data, how do you set parameters and decide the best method of research to deploy? The first step is to define the problem that marketing needs to solve. Sounds simple enough, but you’d be surprised at how often business people opt to move straight to the tactics.

After defining the problem, we’ll open the tool shed and consider our choices:

Our channel partners drive the heavy equipment—from international databases to secret shopping carts—so that we can better understand your target and reach the smartest path to “yes.”

 

 

We turned to the New Leaf Communications Group Inc. for help with market research on testing consumer attitudes, perceptions and behavior with regards to outdoor lighting.  The planning and implementation process was very efficient and the research results have proven to be invaluable.  The New Leaf Group have definitely helped our objective of demonstrating industry thought leadership to our customers with the various marketing research initiatives that we worked on together.

- Raffi Baltayan, Marketing Manager

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