After 15 years working in field sales for manufacturers and distributors, I grew weary of driving around with a carful of ineffective and untouched sales materials. I decided I’d like to be one of those marketing gurus developing sales promotions and campaigns that were relevant. Fifteen years later, I would argue that the real gurus are the ones who take the time and energy to run alongside the customer and really LISTEN. We do this. Then, we roll up our sleeves and get to work.